Campaigns

‘Dance More, Drink Slow’
Dance More, Drink Slow’ is the first global responsible drinking campaign to target consumers on and around the dance floor. Created using our globally-recognised Heineken® brand, in partnership with acclaimed international DJ Armin van Buuren, the moderation message is simple – stay in control and you can enjoy your night more.


HEINEKEN convida jovens adultos a ‘Dance More, Drink Slow’ (Dançar Mais, Consumir Lentamente) numa campanha global que promove o consumo moderado como uma medida “cool”

Heineken Sunrise
In this film, Heineken Legendary hero takes advantage of all the party’s opportunities in a responsible manner, and ends his night by enjoying a spectacular sunrise with the star DJ Audrey Napoleon. The female protagonist of the campaign is one of the world’s top international female DJ’s and also she features an exclusive new track called “ My Sunrise”.


Video "Sunrise belongs to moderate drinkers".

 “Moderate Drinkers Wanted”
 

"Moderate Drinkers Wanted" is the third chapter in Heineken®'s ongoing commitment to making moderate drinking cool. 2011 saw the launch of 'Sunrise', a campaign which brought to life the powerful idea that there are no limits, when you know your limits. The second instalment launched in 2014, 'Dance More, Drink Slow', was built around a pioneering partnership with world famous DJ, Armin van Buuren.

 


'Moderate Drinkers Wanted' is part of 'Enjoy Heineken® Responsibly (EHR),' our global brand-led approach to promote responsible consumption, first launched in 2004. Whilst the Enjoy Heineken® Responsibly is the flagship of our commitments, we are of course promoting responsible consumption throughout our brand portfolio. As an industry leader, we believe we should lead by example, playing an active role in promoting responsible and moderate consumption of alcohol.

Part of the Heineken Company