Sagres
Sagres
Your usual beer, for every moment
SAGRES® is a 100% natural product, brewed according to exclusive traditional methods with water, malt, unmalted cereals and a rigorous selection of the finest hops.
Sagres beer is a light bodied Pilsner, with a clean and dry palate and slightly bitter character, complemented with subtle aromatic notes.
Type: Pilsner
Alcohol Content: 5.0%
Available Since: 1940
Awards
Distinguished among the most important awards received by Sagres are:
- Excellence Prize at the World Beer Competition in 1958 (Ghent - Belgium)
- Tanit Iberian-American Trophy for the Best Brand Image in 1985 (Madrid-Spain)
- Marketeer Prizes – High Consumption 2010 and 2014
- Monde Selection:
4 medals at the International High Quality Trophy in 2008, 2011, 2015 and 2018
24 Gold Medals in 1974, 1978, 1979, 1998 (2), 1999 (2), 2004, 2005 2006, 2007, 2008, 2009 (2), 2010, 2011, 2013, 2014, 2016, 2017, 2018, 2019, 2020, 2021 and 2022;
1 Grand Gold Medal in 2015
- Reader’s Digest Trusted Brand award in 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020 and 2021
- Magnetic Brand in 2007, 2010 and 2011
- Distribution Masters in 2010 (5-litre keg)
- Voted “Product of the Year” in 2010 (5-litre keg)
- Masters of Distribution 2014 - Category Product Prize and Grand Prize
- Masters of Distribution 2014 - Winner of the Master Point of Sale Campaign with Sagres “Somos Futebol Parcerias”
Trivia
- “Sagres, a sede que se deseja” was the slogan used in the 60’s in the brand’s first advertising campaign designed by the writer José Carlos Ary dos Santos.
- Sagres Mini was launched in 1972 with the initial slogan “Beba Sagres pequena, a sua pequena”.
- Sagres was the first brand in Portugal to sponsor the Portuguese National Football Team, an ongoing sponsorship started by Sagres in 1993.
