Sustainability
Responsible
Responsible consumption - a path to moderate and responsible consumption
Always a choice
- A zero alcohol option for two strategic brands in the majority of our markets (accounting for 90% of our business) by 2023
- Clear and transparent consumer information on 100% of our products by 2023
Address harmful use
- 100% of markets in scope have a partnership to address alcohol-related harm
Make moderation cool
- 10% of Heineken® media spend invested every year in responsible consumption campaigns, reaching 1 Billion consumers
Responsible Associated Initiatives
The promotion of responsible consumption involves the offer of a portfolio of beverages with low alcohol content and without alcohol to facilitate consumer choices; combating alcohol abuse, including topics such as the prevention of underage drinking and drinking and driving; the development of credible partnerships, working on and reinforcing the themes of responsible consumption.
